Recently, I visited major lighting cities in Guangzhou and conducted an in-depth investigation of the lighting market. The author first visited the Yangcheng Decorative Materials and Lighting City. This lighting city is located next to the Yangcheng Decoration Materials City on Nan'an Road. It covers a large area. It is connected with three large-scale decoration materials cities on Nan'an Road. It has a unique geographical advantage, such as Philips, Osram, Op, Sanxiong Aurora, Foshan Domestic and foreign lighting brands such as Lighting, Jiamei Lighting, and Outland are all gathered here. However, due to the good location, the high rents in the Lighting City also put certain pressure on the merchants.
Through in-depth visits, we found that the occupancy rate of lighting cities is generally not high. Although some stores have been renovated, they have not yet opened when the market is down. One merchant has withdrawn, leaving the entire store empty and no one interested. . The author interviewed a certain brand's specialty store. According to the clerk, the store has been open for about a year, but the business is not good, and the rent is not cheap, so there are no plans to leave.
The author also visited the lighting street on Danan Road in Guangzhou and found that there were not many customers coming and going on the whole street. Except for the busy sales staff of some stores, there were not many customers who came to look at the lights. [Copyright Statement] For "China Semiconductor Lighting Network"
In a well-known domestic brand store, everything from light sources to finished lamps are available throughout the store, and some lighting fixtures have special price tags directly on them. The clerk told us that due to the increasing competition pressure, engineering orders have been significantly reduced. In addition, with the current economic downturn and unsatisfactory customer flow, we need to find some cost-effective lighting products to attract customers and find a way out. But even so, there were still very few people who came to see the lights.
A businessman said that with the influence of policies and the overall decline of the real estate industry chain at this stage, the lighting business is becoming increasingly difficult to do. When the author asked about the comparison between the current performance and the same period last year, he said: Of course, it is not as good as the previous year. Merchants with engineering orders have better survivability, at least their customer base is relatively stable, while merchants that only engage in retail sales can hardly survive.
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